Tag Heuer turns 160-years-old. Celebrates with new Carrera line
TAG Heuer is turning 160 years old this year, and to celebrate it is relaunching one of its most iconic collections: the Carrera.
The Carrera dates back to 1963, and was inspired by fast cars and motor racing. Over the years, icons such as Steve McQueen, Ayrton Senna and Juan-Manuel Fangio have all strapped the racing watches to their wrist.
To celebrate, TAG Heuer has launched the new “forever chasing tomorrow” campaign, which features a new brand film entitled, “The Longest Night”.
The video and campaign supports the new launch of TAG Heuer’s Carrera Sport Chronograph.
You can watch it below:
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