Lebanese pianist Rami Khalife composes song for Brunello Cucinelli campaign
Popular Lebanese pianist Rami Khalife has collaborated with Italian luxury brand Brunello Cucinelli to compase a song for its new seasonal campaign 'New Time'.
Part of the audio and visuals of the new campaign the pianist and composer was approached by the fashion brand, to create a piece that was inspired by the seasonal change in Italy, and more specifically the plains surrounding Castelluccio di Norcia, in central Italy.
The song for 'New Time' was written and performed by Khalife and recorded at the Abbey Road Institute in Paris. According to the musican, the melody reflects the spirit of the places depicted in the video and the emotions conveyed by its evocative images.
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