The Cruise 2021 collection was the last chapter of Gucci as we know it
This is the last chapter. Or as creative director Alessandro Michele calls it: Gucci Epilogue. In the final part of Michele's triptych, he completely pulled back the curtains to show the makings of the cruise 2021 campaign.
The campaign and its proceeding lookbook (seen below) are not modelled by Gucci's often favoured roster of oddly beautiful models, but instead, by the very team that designed the collection.
"It’s a process of role reversal, once more. The distances shorten. The creative act becomes exhibition praxis," Michele expresses.
This final experiment of subverting the usual notions of what fashion is, also marks the beginning of a new chapter in Gucci's history. No longer will the fashion house produce more than two runway collections a year. No longer will there be collections designed specifically for a season. And no longer will there be unnecessary noise and wasteful consumption.
The end is here. But the beginning is looking ever promising.
Not much can be said other than cruise 2021 is classic Michele. There are the seemingly disparate and incongruous elements that are thrown together on a single look, a lot of accessories (but also rather pared back on jewellery this time around), and a constant conversation of traditional masculinity versus new-age femininity.
While it isn't part of the design process, having Gucci's very own design team modelling the pieces is brilliant. The diversity across body type, race, colour and age is refreshing and celebrates the non-traditional elements that make up Gucci under Michele.
Esquire now has a newsletter – sign up to get it sent straight to your inbox.