What happened in Prada's 'Show That Never Happened'?
'The show that never happened'—was what Prada called its men's spring/summer 2021 collection. Yet, in a sense, it was quite a show that was presented albeit in a form that curiously enough, worked exceptionally well for the collection.
Handling over the reins to five creatives to interpret the collection, the 'Multiple View SS21' film turned into a five-chapter collaboration. Each chapter was as unique and individual as the creatives who worked on them. Willy Vanderperre for example, took on an intense, almost Hitchcock-like suspenseful approach (see image above) with a whirring soundtrack playing to black-and-white cuts. And Terence Nance rounded off the film by focusing on the Prada Linea Rossa series of the collection, in an equally haunting narrative.
As a whole, the main word that comes to mind when looking at Prada men's spring/summer 2021 collection is 'clinical'. Every look had been constructed with such surgical precision, because when it comes to minimalism, silhouette and cut matters. And when a collection is purposefully stripped to its bare essentials, there needs to be a differentiation in how the simplicity is markedly different from (for lack of a better word), the basics. If anyone can execute that, it's definitely Miuccia Prada.
"I think that our job as fashion designers is to create clothes for people, that is the honesty of it. That is really the value of our job—to create beautiful, intelligent clothes. This season, we focused on that idea: it is about clothes, about giving value to pieces. The clothes are simple—but with the concept of simplicity as an antidote to useless complication. This is a moment that requires some seriousness, a moment to think and to reflect on things. What do we do, what is fashion for, what are we here for? What can fashion contribute, to a community?" expresses Mrs Prada.
The overarching focus for spring/summer 2021 at Prada is the question of where, when and why clothes are worn. It's the exploration of these essentially simple questions that have resulted in a collection that's studied, and almost severely so. A couple of looks are worn over bare skin to highlight the purity of such pieces—functional and protective at their most essential.
One highlight of the almost 11-minute long film—which included a digital runway at the end—is seeing Miuccia Prada taking her usual quick bow before the credits rolled. It's an almost sombre moment seeing how this would most likely be the last time she would take that bow on her own, before co-creative director Raf Simons steps in for the women's spring/summer 2021 collection.
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