Watch Gucci's SS21 men's fashion show LIVE from Milan
Italian fashion house Gucci is about to start a new chapter. In light of the COVID-19 pandemic, the house and creative director Alessandro Michele announced in May that Gucci will now only stage two shows a year and they will be seasonless collections.
Titled 'Epilogue', Gucci's participation in the upcoming Milan Digital Fashion Week is poised to be the end of its usual five-shows-a-year format.
As with most things Gucci, no one quite knows what to expect, however, what we do know is that 'Epilogue' will be a fashion feature—including both menswear and womenswear—with a narrative involved.
Gucci has also teased that this will plant the seeds of what's to come from the fashion house in this new future that they've decided to embark on. Once again, Gucci has got us intrigued.
Watch the Gucci spring/summer 2021 fashion feature live here, at 4pm (Gulf Standard Time) on 17 July, as we bring you the action straight from Milan.
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