Kanye’s YEEZY brand moving into cosmetics
According to multiple reports, Kanye West is moving his YEEZY brand into beauty and skincare products.
Apparently, the brand will move in to a range of cosmetics, including makeup, facial masks, moisturizers, body oils, shaving cream, hair care products and perfumes.
The move also includes hygiene products, such as toothpaste, deodorant, aromatherapy and a lot more.
Interestingly, this is not the first time that Kanye West has shown his interest in the likes of cosmetics. Back in 2017 he released an organizational chart of his ‘Donda’ trademark that included cosmetics (it also included a hovercraft).
That trademark did not result in any new products, however.
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