J.Crew is now making face masks
After the CDC formally recommended that all people wear cloth face coverings in public whenever possible, brands big and small sprang into action, pivoting their production facilities to start churning out non-medical masks to meet the sudden surge in demand.
Well, J.Crew just got into the game, and, to no surprise, the iconic American label is putting up pretty big numbers straight from the jump. Earlier this week the brand announced via its Instagram page that it would start selling a three-pack of non-medical face masks in some of its signature prints and patterns, including a gingham (or THE gingham) so good it's long-since inspired a deeply-devoted following of its own. The post quickly racked-up over 30,000 likes, and not too long after the initial batch was completely sold out on the J.Crew site.
When it comes to your personal well-being, copping a face mask purely for the look probably ranks pretty low on the list of your priorities, and rightfully so. But there's also something to be said for investing in an accessory that sparks just a little bit of joy when you put it on (or, more realistically, doesn't make you want to give up completely and crawl back into bed), especially when it's one you'll likely be wearing every damn day for the foreseeable future. If you're still looking to buy a pack, the brand promises it'll be restocking the set as soon as possible, so be sure to stay tuned for any official updates on the 'gram, and keep checking the label's online store for any new product drops.
J.Crew has also pledged to donate 75,000 single-use masks to Montefiore Health System hospitals in New York to help healthcare workers on the frontlines of combatting the spread of the virus. For more on how key players across the fashion industry are doing their part during these unprecedented times, check out our round-up here.