The social media campaign wants to save the travel industry
Travel is on hold during the coronavirus pandemic, however there is light at the end of the tunnel.
The World Travel and Tourism Council is inviting people to share their favourite travel memories, images and tweets under the hashtag #TogetherInTravel in hopes of filling social media feeds with positive stories to help motivate the travel community.
"Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3 percent to GDP," said the WTTC President and CEO Gloria Guevara.
"Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19.
At the moment, the hashtag has a few thousand mentions on Instagram, Twitter and TikTok. But as the campaign grows – and as more and more people wish to be somewhere, anywhere other than self-isolating – we expect that to go up rather quickly.
All posts that use the #togetherintravel hashtag will also be aggregated on togetherintravel.com.
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