The $3.5 million Pagani Huayra Roadster makes its Dubai debut
One of Italy’s boutique luxury hypercar manufacturers, Pagani Automobili, has expanded to the UAE with a new brand office that includes a personalisation studio and space age VR technology, so clients can visualise their vehicles and add the ‘bespoke’ element to their multi-million dollar hyper cars.
The brand made its name with the trail blazing mid-engine Pagani Zonda which debuted at the Geneva Motor Show back in 1999 and has since had around 140 units built (until 2018) which have been variants of the original.
On display at their new showroom, was the new limited edition Pagani Huayra Roadster BC. Starting at a cool $3.5 million USD, the vehicle boasts of advanced composite materials to make it more agile, light and faster.
At just 1,250 kg, it is a true super feather weight powered by a 6.0-liter AMG V12.
Aptly titled the ‘Pagani Brand Center’, the showroom takes inspiration from the Modenese Atelier where clients can enjoy exclusive personalisation experience in typical Pagani style, quintessential Italian atmosphere comes as standard within the design studio.
Pagani have chosen the stylish Dubai Design District as their new home in the UAE, featuring handcrafted signature Pagani furniture.
Horacio Pagani, Founder and Chief Designer – Pagani Automobili SpA said: “The Pagani brand has a deep connection with clients in this region, a key territory for our company, and opening this regional brand office symbolizes our commitment to our loyal clients here and new clients to come. The development of a strong factory presence as well as a dealer and aftersales network is always our mission, with the goal of providing our loyal customers with the best customer experience”.