KFC and Crocs team up for new chicken-scented footwear
KFC has partnered up with Crocs to produce some ultra-comfy footwear because the brand is already ‘synonymous with comfort food’ for hundreds of thousands.
The fast-food giant teamed up with the footwear brand for a new limited-edition line of Clogs. It announced the collaboration to its 710,000 Instagram followers.
Called the ‘Kentucky Fried Chicken x Crocs Clogs’ the capsule collection offers two different styles – the classic and the bucket.
The new footwear was recently modelled by Me Love Me A Lot (MLMA) during New York Fashion Week.
Both clogs feature an unmistakable KFC pattern across the top of the shoes, which look similar to KFC’s signature iconic red buckets. Both types of the shoe come with two removable chicken-scented charms shaped like fried chicken drumsticks.
"Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of," said Andrea Zahumensky, Chief Marketing Officer of KFC US, in a statement.
"As Crocs continues to create new, unexpected brand collaborations, we're thrilled with this 'bucket list' partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog," added Terence Reilly, Crocs SVP and Chief Marketing Officer.
"We're honoured to feature this fashion-forward style between two iconic American brands at one of New York's biggest weeks in fashion that promises to surprise and delight consumers around the globe."
This isn’t the brand’s first foray into fashion; in 2018 it teamed up with fashion designer NIGO, for a streetwear collection.