Who's the new Adidas brand ambassador? Jonah Hill
Here's the thing about sneaker x [insert literally anything here] partnerships: They're rarely a genuine surprise.
Leaks are a huge part of the game, and they can come from anywhere. Someone in the factory. A rogue player in marketing. Even straight from the source, sometimes.
So even though Jonah Hill just officially announced his partnership with Adidas, the news isn't the newsiest that news could be. That's because we've kind of known about this for more than a year, ever since Hill said it was happening on the Failing Upwards podcast. Still, it's exciting! Jonah and Adidas, making...something. Together! The real question is, what exactly will that something be?
Here's where leaks enter the equation once more. There's already a Twitter leak account claiming the collaboration will consist of one colorway of the Adidas Superstar, which is turning 50 this year, and two of the Samba. Is this information correct? Possibly! And, also, possibly not. But that's neither here nor there.
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This is the official announcement that I’m partnering with adidas. Thank you adidas for trusting me and believing in my ideas and pushing them to become even better. This is a dream for me to start the journey of creating with a team I respect and love. Thrilled to show you all what we’ve been working on. More coming very soon. @adidasoriginals
We'll have to wait and see the results of the collab.