Tommy Hilfiger and Formula One Champion Lewis Hamilton go sustainable for new collab
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American designer Tommy Hilfiger and Formula One Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 runway experience in London on February 16, 2020 at 8 p.m. GMT.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent..
“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” said Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”
"Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward.”
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast prep, taking fans on a road trip across iconic American landscapes.
Building on Tommy Hilfiger’s “See Now, Buy Now” concept, all runway looks on display for Spring 2020 will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including online at tommy.com, in TOMMY HILFIGER stores, select wholesale partners and social media.
Tommy Hilfiger’s vision is to create fashion that opens minds and closes loops. As part of this journey, the business’ sustainability strategy covers targets ranging from integrating circularity into its designs and procuring 100% of cotton from more sustainable sources, to manufacturing 50% of its denim products using low impact finishing processes by 2020, and taking an active role in water stewardship. In 2018, key achievements included sourcing 70% of the business’ global cotton volume from more sustainable sources. Tommy Hilfiger also partnered with WWF to train workers at 17 industrial parks in China’s Taihu River Basin on water risks management.