Formula 1 launches new unisex perfume
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Designer Parfums and F1 have chosen the stunning backdrop of the last race of the decade, the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2019, to introduce the new fragrance brand, inspired by Formula 1.
Designer Parfums have worked with the most advanced perfume houses in the world to create an collection of fragrances that are as well-crafted and carefully engineered as an F1 car. Master perfumers have taken their inspiration from the exciting, energetic and dynamic world of F1 to create a range of scents that are as thrilling as the race itself.
It will go on sale next year.
The three perfume bottles have been designed by Ross Lovegrove and mimic the advanced engineering of Formula 1, organic lines and principles of form. According to the official release, "3D printing was considered to be the obvious and only route to emulate and embody the spirit of F1."
Ellie Norman, Director of Marketing & Communications, Formula 1 said: “We are extremely excited to be working with Designer Parfums to unveil our new fragrance collection. The unique fragrances and bespoke F1 inspired bottles embody the dynamic qualities of the sport, and are planning to
launch the full collection early next year”.
“We are leveraging the sport’s heritage and principles to build a unique fragrance brand that merges a highly legitimate approach to the perfume world with the core values of Formula 1. Being the first fragrance brand to utilize 3D printing is a huge achievement, and we look forward to pushing this even further in future years when we will offer consumers the ability to create their own customized designs” said Dilesh Mehta, Designer Parfums Chairman & CEO.
The lines of the bottle are similar to how the cars structure surrounds and protects the driver with anatomic precision.
This bottle is inspired by the aerodynamic design of the car.
This bottle uses 3D printed geometry to reference the engineering of the cars in Formula One.
The collection will have five fragrances from the world of Haute Parfumerie.
I - Bracing bergamot and lemon crystallise with freshness against a verdant back drop of nashi leaves with the silvery, metallic quality of pink pepper and elemi. A breezy wave of mineral ambroxan races through the composition, creating a weightless body emboldened by the innovative, daring character of akigalawood. A modern take on classic woods, given a metallic twist.
II - A seamless cohesion of refreshing citrus and the vibrancy of pink pepper represents the symbiotic relationship between the car and the track, racing towards a contradictory salty accord and deep, black patchouli and leather, a novel twist on leather, with inimitable accords of burning rubber and
rain on salty asphalt.
III - An aerodynamic composition that races with a fiery blend of Madagascan cinnamon and Calabrian bergamot - two intense materials working in tandem to power a warm and energetic contrast of metal pepper and tonka bean. A unique salty accord brings an innovative, dynamic element that makes a classic style entirely new. An elegant modernisation of amber, made intense through spices and dark woods.
IV – A cavalier and confident fragrance that boasts a daring cocktail of spice, where the heat of black pepper melds with the coolness of juniper, creating a courageous sense of contrast. In the heart, the intoxicating depth of narcissus is tempered by the soft, mineral quality of orris, seamlessly transitioning to a rich, masculine base featuring a fusion of sleek leather and golden Tonkalactone.
V - A thrilling aromatic built around a champagne accord that represents the prismatic spray of bubbles gleaming from the top spot on the podium. The sparkling, effervescent opening of citrus notes are energised by the electric zing of timut pepper, leading to luminous and fresh geranium, lightened by the elegance of violet leaf and contrasted by the rich, woody facets of sandalwood and ambrocenide. The thrill of celebration captured within a vibrant and energetic aromatic.
Priced up to $10,000, the collection of five interchangeable fragrances will be available only at the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2019 from November 29 to December 1, 2019 and then limited to 100 pieces that will be released over the course of 2020.
For further details or to register interest please visit designerparfums.com.