Will Smith launches new fashion collection ‘Bel-Air Academy’
Will Smith has unveiled a new line from his clothing brand Bel-Air Academy.
The collection, which will arrive just before the festive period, is based around preppy, retro apparel and accessories. Like the original collection (which landed in October), the new line is based around the clothes that Smith’s character in the 1990s comedy, The Fresh Prince of Bel-Air would wear on the show.
The new collection includes just 40-pieces, produced in limited supply. It includes a varsity jacket, a cropped hoodie, long-sleeved shirts, socks, hats, wallets and more. All of it is for sale solely on belairathletics.com
“this jacket from my new @belairathletics drop is the TRUTH!” said Smith, to his 40 million Instagram followers, “I don’t know about y’all, but I’m rocking this at Thanksgiving.”
Will Smith has done well to make himself a fashion name this year. Not only has he launched his first fashion brand and two collections, but in July he was picked by luxury brand Moncler to front its ‘Genius is Born Crazy’ campaign.
And polymath shows no signs of slowing down: his new Facebook Watch show ‘Will Smith’s Bucket List’ has already been confirmed, his new film Gemini Man is on track to bring in US$200-million at the box office, and there are rumours that he might be about to drop a new album early 2020.