Levi’s is making its return to Dubai's Sole DXB
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The Levi’s brand will host the region’s largest pop-up Tailorshop at its anchor space at Sole DXB, the annual street culture festival hosted in Dubai’s Design District where culture, art and progressive fashion meet.
Celebrating authentic self-expression through customization is a fundamental part of the Levi’s® experience. Since 1853, Levi’s® denim has served as a canvas for everyone from musicians to activists to hippies, adventurers, and fashionistas. From function to fashion, people have been customizing their Levi’s® for more than 145 years, and anyone who lives in Levi’s® knows that over time their denim becomes reflective of how they live their lives — deeply personal, always original.
At Sole DXB, the Tailorshop experience will offer fans the ability to customize their classic Levi’s Trucker Jacket, quintessential white tee or sweatshirt. Customization offerings include chainstitch monograms, embroidered patches, eye-catching pins, screen prints, and fabric paneling. This year the customization experience will extend to Levi’s® iconic back patch and Red Tab, with fan’s given the opportunity to choose from a rainbow of color options to add to their customizations.
This year will see the introduction of an appointment-based, creator’s studio where fans can workshop and collaborate with Levi’s® master tailors and stylists. Customers will get the opportunity to own a piece of Levi’s® history, by crafting an authentic, one-of-a-kind piece.
In addition to the pop-up Tailorshop, Jonathan Cheung, Senior Vice President, Design Innovation for Levi's® will be speaking on a panel on December 5th.