Michael B. Jordan has designed his first Coach Men collection
Michael B. Jordan is not only an actor, producer and a Marvel movie star but now he can add designer to his list of accolades as well. The Hollywood star is now the first global face of Coach Menswear, and has had a hand behind the new collection.
His new 18-piece collection has been inspired by Japanese manga series Naruto. The new capsule collections has a variety of technical details like removable sleeves, tactical straps and elastic closures, it also features imagery of characters from Naruto, as well as the series’ trademark “eye” motifs reimagined with Coach’s Retro C graphic.
According to Coach, these references tie back to the story of Naruto Uzumaki himself, a young ninja who begins his journey as an outsider and earns the respect of his community as he works with his friends to protect it. The Naruto backstory speaks closely to Jordan’s own narrative as an outlier building bridges inside and outside of the Hollywood establishment, and echoes Coach’s commitment to community and courage.
Some of the key pieces in his new collection include his signature leather jacket,t-shirts,hoodies, shoes, backpacks, jackets and a shearling coat.
On his new partnership, Jordan said: “Expanding into the fashion design space was rewarding beyond my expectations. I’m grateful to [Coach Creative Director] Stuart [Vevers] and Coach for providing me with the opportunity and expertise to execute a collection I’m extremely proud of.”
“I’ve really enjoyed getting to know Michael over the last few years,” Coach Creative Director Stuart Vevers said. “He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
In February this year, the actor starred in a short film directed by none other than Spike Lee. The 90-second clip is called Words Matter, and it's part of Jordan's work with Coach as the brand's global face for menswear.