First-look at Dsquared2 x Pepsi collection
Dsquared has teamed up with Pepsi to create a limited-edition capsule collection dubbed, #D2XPepsi.
The Canadian-Italian brand revealed the collection on Instagram. It features 42 men and women’s fashion items, from T-shirts to denim and accessories, such as backpacks, sneakers and caps.
The designer duo of Dean and Dan Caten combined the traditional Pepsi logo with brand colours blue and red alongside some of the fashion brand’s iconic motifs, such as the Canadian maple leaf.
“We’re thrilled to be working with Dsquared2 and the talented designer duo of Dean and Dan on this collaboration,” said Mauro Porcini, PepsiCo chief design officer.
“The D2XPepsi collection is an outstanding example of PepsiCo.’s ongoing commitment to design and the fashion community, and we’re excited for consumers to see the results of this creative union come to life this spring.”
The new collection comes with it an eighties and nineties inspired vibe.
“The iconography of Pepsi has always been centred around great energy and celebrating life,” said Dean Caten.
“We used this vibe and spirit as the foundation for the D2XPepsi collaboration. We used the iconic Pepsi ads from the Eighties and the Nineties as our inspiration for our streetwear collection and created a 2020 version of it through our lens,” said Dan Caten.
The #D2XPepsi collection is available starting next week at Dsquared2 stories.