adidas inspires self-expression in sport with new varsity-style jacket
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adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates the team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are.
Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.
To inspire creativity and self-expression, the VRCT jacket features a classic adidas ‘A’ team patch that can be interchanged.
Athletes can choose a word selected by some of adidas’ leading creators including James Harden, Denise Schindler and Ning Zetao. Each athlete worked collaboratively with adidas to create a patch that represents what they stand for and their own personal story.
• NBA MVP James Harden – FAMILY. The inspiration behind his confidence and personal style, shaping him into the person he is today.
• Paralympic cyclist Denise Schindler – I’MPERFECT. Challenging the notion of perfection in society by overcoming near-impossible odds.
• Former world champion swimmer Ning Zetao – BRAVE. For every time he has stood up for what he believes in.
• Walid Yari – YALA. For every time he pushes himself forward to be the best.
James Harden, NBA MVP said: “Sport is about showing the world who you are, and my style on and off the court has always been a big part of how I do that. VRCT takes the iconic varsity design and makes it a canvas for self-expression.”
The VRCT Jacket will be available from 12 September 2019 in stores and online at https://shop.adidas.ae/en/ and available in a selection of colorways.