Joel Edgerton's watch game is on point
IWC commands a brigade of very ardent, very committed followers.
John Mayer, for one, adored the marque so much as to write a public love letter, recounting all his hopes and dreams for an ever-changing manufacture.
Revered German director Peter Lindbergh too was also pulled in with the Portofino campaign in 2014: a sun-kissed, greyscale affair that enlisted Hollywood's top brass in Ewan McGregor, Emily Blunt and Christophe Waltz. And it's this very line that beguiled a new, big name fanboy: Joel Edgerton.
At a Venice Film Festival photocall for The King, the Australian actor opted for IWC - one of Switzerland's most classic horologists - for a watch that'll age even better than Pharrell Williams on a sole diet of anti-aging cream and ambrosia.
Yes, the Portofino is immortal. It has no right to be, either. The chronograph is still thought to be a sports-led function by purists, and thus decidedly modern. A Milanese bracelet, in all its lustrous, stainless wonder, is also a far-cry from dress watch territory.
And yet. IWC's taste for the classic anchors the Portofino ref. IW391030 into more timeless waters. The dial remains relatively uncluttered, despite the chronograph, and stands tick-to-tick with quieter alternatives. Thank Roman numerals, and a restrained palette. For all its glint too, the bracelet isn't quite oligarch arm cannon - on the contrary, this is the stuff of very refined European aristocrats with a 'de' to the surname.
All of which bodes well on the cost-per-ratio. When a Swiss watch makes for a considerable purchase, longevity is desirable, standing out preferable. IWC does both with aplomb. After all, it helped push Edgerton to the fore (a tough act, especially when your co-star is dressed in a suit from 3029), and chances are it'll complement the stuff hanging in your own wardrobe.