Cheetos to get first-ever catwalk show at New York Fashion Week
Cheetos has decided to it wants in on the world of fashion, announcing its first-ever catwalk show in New York next week.
The show – which has been dubbed ‘The Hause of Flamin’ Haute’ (after the company’s popular brand of spicy snacks) will showcase ‘high-fashion-yet-playful looks’ all accompanied by Cheeto-inspired looks.
"We are continually in awe of how Cheetos fans share their love for the brand and express it in their own way, whether that's creating original recipes with Cheetos or donning Cheetos-inspired hair, nail or makeup looks," said Brandi Ray, senior director of marketing, Frito-Lay North America.
"We are so excited to continue to celebrate our fans and their creativity, and in turn, invite them to get the ultimate Cheetos Flamin' Haute look."
The runway show which takes place during fashion week will include 21 looks curated by influencers and stylists.
Cheetos is just the next in line of high-profile food brands trying to get into the fashion industry. KFC has released several apparel and accessory collections, as have Taco Bell and McDonalds.