Urban Outfitters arrives in the Middle East
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Headquartered in Philadelphia, global lifestyle brand, Urban Outfitters makes its debut in the Middle East with its first venue set to launch at The Dubai Mall on 5 September 2019. The 10,000 m.sq. retail space will showcase an extensive product range spanning across four key categories: women’s fashion, men’s fashion, home, and lifestyle.
Boasting an impressive array of global brands and a selection of niche and exclusive labels including the likes of BDG, iets frans.., Champion, Fila, Urban Renewal and more, Urban Outfitters at The Dubai Mall creates a space for like-minded individuals to come together as a community to celebrate creativity and individual style. With originality at its core, the brand creates an experiential retail environment for its Middle Eastern audience through a well-curated mix of fashion and accessories that ranges from seasonal edits for a first-look into the latest trends, to intimates and swimwear, to a collection of hand-picked vintage clothing.
Embracing the UO lifestyle, the brand’s new outlet will also feature a range of home and interior essentials including bedding, tapestries, rugs, art and décor, in addition to its music and entertainment collection that is a go-to destination for vinyl, books, instant and analogue cameras, tech accessories, games and gadgets. Urban Outfitters offers a holistic shopping experience from the minute you step in store.
A true embodiment of the UO culture, the store champions a youthful and original spirit through an authentic yet contemporary aesthetic. The raw, concrete-finished floor is complemented by high, exposed ceilings to create a modern-industrial atmosphere, accentuated by light wood and steel fixtures that flaunt clean lines and functional design. The storefront sets the scene with a lush green window display that celebrates the ‘UO Grow’ concept, with cascading planters providing a welcoming entrance.
Along with dedicated areas for each product category, the space is further divided into key seasonal trends and permanent collections to include - a ‘graphic tee house’ which showcases a variety of much-coveted printed t-shirts, an exclusive ‘BDG denim shop’ for the brand’s best-selling styles and an ‘Urban Renewal’ display of vintage and clothing that has been remade using recycled fabrics.
From the US and London, to Barcelona and Amsterdam, Urban Outfitters has become a global destination for young creatives to shop cult clothing brands, unique accessories and authentic homeware, and now it arrives in the Middle East.