Polaroid's new camera will impress even photography boffs
Right now, it seems like anything that can make us feel like we’re in another decade—probably to get out of this god-awful one—is in style.
Record players are back, retro cars are back, and hell, even vintage fashion is back. Polaroid, one of the most retro-y brands out there, decided to jump in on the action, and it absolutely killed it. Polaroid Originals recently released a line of throwback cameras with contemporary conveniences to bridge the eras, making some film photographers' dreams come true. Here's why the new Polaroid OneStep Plus is the perfect throwback tool for making modern memories.
The design is classic and cool.
The absolute best thing about the OneStep Plus is that it has high-tech capabilities while still retaining the retro shelf appeal of an instant camera, with its classic shape, simplistic colors, and that rainbow design detail running right down the middle. This is not one of those gadgets you stash in your gear closet or a random drawer whenever you're not on a photo walk or hosting a party. You’ll have it displayed prominently—and the photographs, too. Polaroid also released a ton of gorgeous film styles for the OneStep Plus, including traditional color and black-and-white film, but also more exotic film options, like a blue ombre pack, a bright-colors pack, a Stranger Things-themed pack, and more to allow for really amazing results.
It gives you so many photo-taking options.
The Polaroid OneStep Plus is jam-packed with features—zoom, a self-timer, flash—which is especially surprising considering the price. It has both automatic and manual modes. It features a switch for depth of field, which means you can get some stellar portrait pictures or landscape pictures.
It also has a set of LED lights that show you how much film and how much battery charge you have left—a small feature that's still extremely helpful during long photo sessions.
The buttons and modes are all easy to use, with a consumer-friendly diagram in the package to teach you how to use all the buttons and modes. The tech doesn't overpower the feeling of an original point-and-shoot Polaroid but expands your options when you really want to get creative with it.
The accompanying app has even more features for amateurs and pros.
The OneStep Plus can be Bluetooth-connected to the Polaroid app, which is a game-changer. The app allows so much more customization than the still-very-good features built into the camera. Through the app, you can manually change settings like shutter speed, aperture, and ISO. That means serious photographers can customize their shots, much like they would on a mirrorless or DSLR camera.
But fear not, casual photographers. The app has plenty for you, too. There's a noise sensor so you can take a picture when you clap, along with a standard timer to give everyone time to get in the shot. The app even features double exposure and light painting modes, so you can take seriously cool, gallery-level photos on classic Polaroid film. And it is user-friendly. It will take you longer to get the camera out of your bag than to program the settings you need on the app.
Polaroid also recently launched the OneStep 2 (the white-and-blue camera pictured above), which is great for people who really love the design of the OneStep Plus but don't care about most of these features. The more basic OneStep 2 comes in at about $40 cheaper and still makes for some fantastic point-and-shoot Polaroid fun—with all that nostalgia built in.