Gucci overtakes Off-White as world's hottest brand for Q2 2019
Gucci reigns supreme once again. Well, at least in Q2 2019, according to Lyst, a quarterly index on the hottest fashion brands in the world.
Gucci has dethroned Off-White in the Q2 rankings and it's no surprise that the brand is back on top. It has been on a roll these past couple of months. The brand helmed by Alessandro Michele debuted its Cruise collection, unveiled a new technology allowing customers to virtually try on sneakers, and saw 20% revenue growth. Michele also served as co-chair for the Met Gala.
In second place is Virgil Abloh's Off-White and Balenciaga in third. Balenciaga became the fastest-growing brand in couture and leather goods. The label unveiled the Track 2 sneakers and pledged to provide two full four-year scholarships to the Pratt Institute Black Alumni organisation.
Here's the full list:
8 Stone Island
10 Saint Laurent
15 Palm Angels
19 Yeezy Boost
The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.