Tissot gears up for Tour de France finale
You know those photo finishes?
The sort in which two esteemed athletes win a race at the same time, only for it to be decreed by an overzealous timekeeper that there was, actually, just one victor.
Tissot is said timekeeper, and the Swiss marque does an exceedingly good job of it at the Tour de France.
As a longstanding partnership that's resulted in not one, but two commemorative watches for 2019, Tissot's sponsorship is more than skin deep.
In addition to all the usual baubles across the 2,200 mile course, the brand powers the man in the high castle: he (among several others) that keeps track of timings considered crucial in a race as closely-fought as the Tour de France.
It's the same sort of precision evident in the watches themselves. Both chronographs, (one now sadly sold out) and both designed for maximum comfort on the arduous journey from the Bruxelles Palais Royal to the Champs-Elysées. You probably can't cycle that far.
Still, it's to be enjoyed by non-professionals too, with the more colourful option inspired by racing bikes themselves.