Liam Payne launches collab with HUGO
The hotly anticipated HUGO x Liam Payne capsule collection was finally revealed last night, at a Berlin Fashion Week launch party that included a live performance from the man himself.
While fans received a sneak peek at what a collaboration between the former One Directioner and the German fashion brand looks like in the June 2019 issue of Esquire Middle East, the full collection made its debut in a packed runway show in Berlin.
Blurring the line between formalwear and athleisure, the designs fuse elements like reflective tape trims and statement logo graphics with easy-to-wear silhouettes. A repeated chevron motif across several pieces nods to the tattoo on Liam’s right forearm.
Following a 24-hour Instagram exclusive on July 4, the clothing, footwear and accessories will be available worldwide on hugo.com and in selected stores around the globe from July 5.