Virgil Abloh & Louis Vuitton's SS20 collection embraces the flower child
A celebration of boyhood bliss was the key inspiration for Virgil Abloh’s third installment at the helm of Louis Vuitton. Staged at the triangular locale on Place Dauphine, a picture postcard of café life that wouldn’t look out of place in Disney’s rendition of Mary Poppins. The banality of everyday Parisian life though was magically turned into a boy’s playground awash with a bright red bouncy castle, ice cream stalls, crepe stands, balloons and even kites flying.
Ready for take-off, the sorbet coloured army of models paraded through the cobbled streets, resplendent in blossoming flowers to signify a symbolic expression of change and a new vision of interpreting masculinity. Abloh produced an epic gender blurring collection that is sure to be a sell-out.
Unisex and culturally relevant, this was a display about breaking away from conventions and accepting all walks of life. In a digital age, where there is an oversaturation of visual data and views, stopping to smell the roses to de-programme the mind is something we should all try to do once and while.
In his short time at the helm of Louis Vuitton menswear, Abloh has already created signature pieces that identify his influence and this collection was no different. The suit and jacket for instance in SS20 have been completely reinvented. Abloh has created a vocabulary that embraces shape and form depending on mood and style. Other notable pieces were the rectangular bags, flowered harnesses, printed maxi skirts, inflatable nylon bags and pastel combat boots that personified the feminine touches of the show.
Furthermore in the front row applauding Vuitton’s new direction, there were some of the coolest names in the music world right now, including Frank Ocean, J Balvin, Skepta, Maluma, Miguel and Swae Lee, clad in Louis Vuitton clobber and all (except Ocean) seated on LV-monogrammed green park benches. Virgil even persuaded a fashion forward footballer, namely Arsenal’s Hector Bellerin and South Korean’s K Pop sensation Mino from the boy band Winner to walk in the show that sent social media into a frenzy.
With such creative ease and sophistication in abundance, Virgil has elevated Louis Vuitton again with more than a spoonful of sugar that has helped the medicine go down.