Meet the new face of TUMI, Starlord himself Chris Pratt
- Hollywood actor Chris Pratt is the new face of Tumi and he stars in their latest campaign for Asia Pacific & Middle East
- A long time Tumi user, Pratt’s campaign features the all new Alpha 3 and Alpha Bravo collections
- Chris Pratt recently made headlines as Star Lord in Avengers: Endgame
- The Star is currently on a world tour promoting the film
Chris Pratt has become the new devilishly handsome face of TUMI.
Pratt will join a special VIP event at the TUMI Loft to unveil his new campaign, which includes a Journey Film that documents preparations for his trip to Hong Kong.
You can check out the full press release below:
At the Loft, Pratt will also debut his virtual avatar on the new TUMI Club App. Guests will be able to download the TUMI Club App and use the new Augmented Reality (AR) feature to take virtual selfies with a lifelike Chris Pratt avatar at the Loft. In addition, TUMI Loft guests can use the technology to trigger a special Chris Pratt avatar animation by scanning his poster at the TUMI Loft entrance.
This will be Pratt’s first-time visiting Hong Kong, marking a special occasion and the beginning of an exciting and dynamic partnership with TUMI. The TUMI team looks forward to perfecting Pratt’s many journeys to come.
“I’m blessed to have a job that allows me to travel so much. I’ve always trusted TUMI as my go-to luggage on my various trips around the world. I only ever promote products I actually use in real life. This makes TUMI a great fit. TUMI products are sleek, stylish, built to last and have long been my choice for luggage. I look forward to visiting Hong Kong for the first time to launch this special partnership with TUMI Asia and Middle East,” said Chris Pratt.
“We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections. To us at TUMI, Chris represents a new age of leading men in Hollywood - bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase,” said Victor Sanz, TUMI Creative Director.
Discover the Story of Innovation at the TUMI Loft
The setting for an exploratory and immersive journey, the TUMI Loft is a tactile showcase of the brand’s innovative spirit, creativity and heritage. Constructed in exposed steel with raw concrete floors and an open layout, the TUMI Loft captures the industrial yet cosmopolitan essence of the brand’s New York roots. The result is an inspirational concept space that brims with the innovative design character of TUMI, offering guests a multitude of specialized areas to explore and discover.
“The TUMI Loft is our latest creative and experiential installation that brings the brand essence and values of TUMI to life. At the TUMI Loft, we want our guests to go on a journey of discovery as they trace the evolution of the brand and experience its unique DNA through some of our most iconic collections, and our latest innovations,” says Victor Sanz, TUMI Creative Director.
Guests will also be able to engage with TUMI’s AR (Augmented Reality) tech activations which are featured on the TUMI Club App. Guests who utilize the app will be able to take virtual selfies and videos with a lifelike Chris Pratt as well as trigger a special Chris Pratt avatar animation by scanning his poster at the TUMI Loft entrance and explore TUMI Alpha 3 products in 3D.