Donald Glover's Adidas collab is finally available in the GCC
- Donald Glover and adidas Originals launched their all new collaboration on April 26, 2019
- The collection is available in the GCC and ranges from AED 425 to AED 500
- The first collection of footwear features reimagined classics; the Nizza, the Continental 80, and the Lacombe
- The second part of the collaborative project is a series of short films starring Glover and Mo'Nique
Donald Glover is not the kind of guy who plays into expectations. In fact, the only thing your can consistently expect from the guy is that he'll surprise you somehow. So when it was announced that he was teaming up with Adidas last year, no one had any idea what exactly would come of it. Well now, after nearly eight months of waiting, the collaboration between the creative multi-hyphenate and the Three Stripes is finally available—and, like with Glover himself, the initial impression of understatement gives way to a deeper narrative.
"With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them," Glover said in a statement. "And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."
That translates in two ways. First up is a trio of classic sneakers—the Nizza ($80), Continental 80 ($100), and Lacombe ($90)—created under the overarching banner of the Donald Glover Presents project. All three feature cream-colored canvas with hits of white or tan leather, along with a frayed-at-the-edges treatment that makes them feel like they've been worn, loved, and put through the wringer already. That treatment is complemented by elements like inside-out eyestays and stripe detailing that was made to look like it was done by hand.
"From a design perspective, we drove the aesthetic of this collection based on Adidas’ rich history in classic sneakers and Glover’s philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time," Adidas Originals senior design director Chris Law said in a statement. "Between Glover’s artistic vision and our expertise, we will continue to evolve and look forward to where that takes us."
The second part of the collaborative project is a series of short films starring Glover and Mo'Nique. (Pro skater Na-Kel Smith also makes a cameo.) The vignettes show Glover putting the shoes through their paces while doing everything from avoiding fan selfies after a run to chopping wood to painting. They're both wryly funny and a good illustration of how the scuffs, scrapes, and stains on our shoes aren't imperfections—they're visual evidence of our own personal stories.