Panerai's new watch with explorer Mike Horn comes with an amazing experience
- South African explorer Mike Horn has been a Panerai ambassador for well over a decade
- The 19 buyers of the limited-edition PAM 985 will get the chance to accompany him on an expedition
- On the eve of the Second World War, Panerai created the first prototypes of the model now known as "Radiomir" for the frogman commandos of the First Submarine Group Command of the Royal Italian Navy
- The Richemont Group acquired Officine Panerai in 1997
There's not a lot of things that South African explorer Mike Horn hasn't done. He has travelled to the North Pole in the darkness of winter and has climbed peaks of 8,000 metres without oxygen assistance, from swimming the Amazon River solo to an unsupported to an unmotorised circumnavigation of the globe at the equator, Horn is the world's foremost modern day explorer.
And now, you have the chance to accompany him on his latest expediditon but there's a condition. It's only possible if you buy the new special edition Panerai watch.
At SIHH this year, Panerai dedicated a Submersible model to legendary explorer Mike Horn. There are two new models, and each is made to minimise its environmental impact. The 47-millimetre case is made up of recycled aero grade Titanium, the strap is made of recycled PET bottles, and even the watch that the watch is sold is has been made of 100-percent recycled materials.
The Submersible Mike Horn Edition PAM00984 features a black dial and green Super-Luminova.
The 19-piece limited edition Submersible Mike Horn Edition PAM 985 offers a rare experience. The watch retails for $58,000 and buyers will get to accompany him on his trip for a few days.
Pretty sweet deal, isn't it? The expedition will take them on a trip to the polar drifting ice floes of the Arctic.