A cut above the rest: The Art of Shaving Dubai Mall
The posh barber trend shows no signs of abating.
Just last week I walked through my old neighbourhood and saw that the local shawarma shop had been turned into a temple for the hirsute man. The barbers wore suspenders, trendy beards and quiffs, and it was packed with guys looking for a new look.
Looking to carve out space in this highly competitive market is The Art of Shaving. The New York export specializes in hair and beard care, and since opening its first store in Manhattan in 1996, has gone on to also release a range of shaving products (with a little help from its partner company, Gillette).
The brand has recently pulled the wraps off its third location in the UAE, at The Dubai Mall.
The new chop shop follows the same stylings as the brand’s previous barbershops: think marble floors, wall-to-ceiling products on display, suspender-wearing barbers, and, of course, the cutting room — complete with a vintage barber chair.
What makes this new store interesting — or a total nightmare for those with agoraphobia — is that the barber’s room features two walls made of glass. That means those walking by the store can easily glance in and see whatever state your haircut is in at the time.
It also affords the general mall-goer a glorious view of your crotch while your hair is being washed, although fortunately, the glass is partly-frosted.
The Art of Shaving prides itself on its signature shave, which is named rather presumptuously: The Perfect Shave. It’s a four-step process that ranges from preparing your face with oils, lathering up, the shaving bit, and finally a quick moisturize.
That last step is done differently here than you might expect. Instead of them slapping on some moisturizer, they pop two cucumbers over your eyes and paint it on. Then they leave you alone with your thoughts for five minutes, while your skin laps up the moisture.
It sounds a bit much, but we rather enjoyed it. Having some time to yourself is never a bad thing, and the cucumbers on your eyes distracts you being able to see shoppers ambling by gawping at your painted white face.
As previously mentioned, the posh barbershop isn’t going anywhere soon. So if you’re in the market for some primping and preening at the hands of a moustachioed-suspender wearing master barber — along with all the pomposity that goes along with that — then you can do far worse than a stop in at the latest addition to The Art of Shaving’s stable.
And, as a bonus, not only is The Art of Shaving at The Dubai Mall one of our favourites, it also lets the entire mall-going crowd look on with jealous eyes.