Watch live: Aston Martin reveals its new Lagonda All-Terrain concept
Aston Martin is poised to take the 89th Geneva International Motor Show by storm with the global debut of the Lagonda All-Terrain Concept.
Following the successful relaunch of Lagonda as the world’s first luxury zero emission brand and the surprise debut of the Lagonda Vision Concept at last year’s Geneva Show, 2019, this year sees the reveal of Lagonda’s All-Terrain Concept.
Joining the Lagonda All-Terrain Concept will be examples of Aston Martin’s three core series production sportscars: Vantage, DB11 AMR and DBS Superleggera. Two of these cars are the work of Aston Martin’s bespoke personalisation service, Q by Aston Martin.
The luxury brand’s first all-electric SUV concept will also be joined by additional ground-breaking unveilings in Geneva. The Aston Martin Lagonda was built in the late 1970s and 1980s but this will be a newer version of the model.
Andy Palmer, Aston Martin Lagonda President and Group CEO, said: "The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us - the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable - so it’s fantastic to return to the scene of such great success with another world debut."
Join us for the worldwide live reveal here on Tuesday, March 5 2019, from 2.00pm Dubai time.