Ryan Reynolds has gone into full Detective Pikachu marketing mode
Anyone who knows Ryan Reynolds knows he’s seriously un-serious about marketing his movies.
Case in point, Deadpool and its sequel saw Reynolds take on all manner of marketing stunt: from buying billboards that advertised the R-Rated comic book movie as a Valentine ’s Day love story to appearing on a Japanese masked-singer game show and banging out, ‘The Sun Will Come Out Tomorrow’.
It seems there’s almost nothing Reynolds won’t do for a movie, provided it involves his characteristic irreverence. Including using his wife and kids.
The star is spooling up to push his next film, the live action-meets-CGI flick that is Pokemon’s Pikachu Detective.
Reynolds released a short film as a prelude to the latest trailer, showing the lengths he went to for the character. Check it out below:
“Acting is behaving truthfully under imaginary circumstances” – Sanford Meisner. Point is, there’s a new Detective Pikachu trailer tomorrow. pic.twitter.com/g9dRTOJHL1— Ryan Reynolds (@VancityReynolds) February 25, 2019
“I lived it and breathed the character. I spent an entire year as Detective Pikachu,” says Reynolds. “Bringing [the character] to the big screen is a privilege that I don’t take lightly. Every second of my energy is spent making this character come alive to the same exacting standards that the most discerning fans have come to expect.”
Reynolds admits that he is known as a method actor, before describing trying to lose 185lbs so he’d be the same proportions as Pikachu (a sprightly 13.2lbs according to internet sources). He then describes leaving his kids at school, “because Pikachu doesn’t have any kids, he doesn’t know who those two little girls are. He doesn’t have a wife. He’s a little yellow guy”.
“My daughters may never see their dad again, but you can be certain that when they look up to that big screen this summer, they’re going to see Detective Pikachu.
Commenting on Reynold’s account of preparing for the role is Blake Lively, “He didn’t even change his voice. I mean, it just sounds like him. That’s it.” Adding that she and the kids would “not be going” to see the film.
For those unawares, Detective Pikachu is an aside to the generic Pokemon plotline (that a trainer has to ‘Catch Them All’ etc.) and see’s the iconic yellow character solving crimes. It’s slated to be in cinemas May 10.