Bruno Sialelli and Lanvin’s ever changing creative direction
Since Elber Elbaz left Lanvin the Parisian fashion label back in 2015, having been at the womenswear helm for more than 14 years and the recent news in late 2018 that Lucas Ossendrijver would be departing Lanvin after a similar tenure as the menswear artistic director, there has been a lot of upheaval finding the right balance that Elber and Lucas had achieved so convincingly.
Elbaz was initially succeeded by Bouchra Jarrar in 2016. However, Jarrar exited the company after just 16 months in the role. One week after her departure, Lapidus was appointed her successor to oversee womenswear and only lasted eight months in the role.
Now after one season dormant, Lanvin has appointed the 31-year-old French designer Bruno Sialelli as creative director, overseeing both womenswear and menswear. His background is interesting though as he was head of menswear of Loewe and previously held senior positions in womenswear design at Paco Rabanne, Acne Studios, and Balenciaga under the tutelage of both Nicolas Ghesquière and Alexander Wang.
At its peak in 2012, Lanvin boasted revenues of €235 million. But following Elbaz's departure, the label became unprofitable for the first time in a decade in 2016 when it lost €18.3 million. In 2017, losses are said to have increased to €27 million.
However, the chairman of Fosun Fashion Group, Jean-Philippe Hecquet, which acquired Lanvin in February 2018 believes that the acquisition of Bruno as the creative director is a masterstroke and say “his singular and very personal vision, his audacity, his culture, his energy and ability to build a strong creative team convinced us."
"We are excited to see the dynamism that will be brought to this great house through the complementary combination of Bruno’s creative talent with Jean-Philippe’s energetic and singular corporate direction.”