Dior embraces Anime in stunning pre-fall show
Anime - a style of Japanese animation long at the fringes of popular culture - has enjoyed something of a slow dance with fashion.
Prada took inspiration from comic book strips for S/S18, while on the high street Uniqlo commemorated Dragon Ball Z and Naruto with a line of T-shirts. Now, Dior has moved the trend on even further.
At its 'pre-fall' show - the bonus collection that comes between spring-summer and autumn-winter - creative director Kim Jones fully immersed the brand in Neo Tokyo via a collaboration with Japanese artist Hajime Sorayama (something celebrated with a laser-spouting giant robot centre stage).
This meant a 'metallisation' of the Dior signature: suits were silver and grey, broad-shouldered shapes looked almost robotic in nature and sparingly-used prints looked as though they could have been taken from the dance floor of a post-apocalyptic nightclub in an autocratic future. Rather than just nod to the genre, this is stuff its planet-saving, emotionally fraught heroes would actually wear - and we'd wear it, too.
Dior being Dior, the tailoring was still immaculate, finding new ways to pivot from the norm without breaking the mould of one of France's most esteemed design houses. That means off-centred single buttoned fronts and stripe details to tried-and-tested classic shells.
The future looks futuristic, then, but also incredibly bright for a genre that was once the preserve of out-and-out geek culture. Fashion's love affair with anime only looks set to get stronger.