Go inside the Esquire Townhouse: Alfa Romeo
Alfa Romeo has always been one of the most revered names in motoring, which is why we’re so glad they decided to showcase its storied history here at Esquire Townhouse.
Here at the Townhouse, Alfa Romeo is doing some big things. It’s really embraced technology here, including virtual reality displays as well as augmented reality headsets that let our VIP guests really go inside the brand’s past, its present and its future.
The brand itself is currently amidst a modern day renaissance. Along with its famous Giulia and Giulietta models, the marque’s new model, the Stelvio, recently set a record for the world’s fastest SUV, proving that the next chapters in its storied history are based on cutting-edge design and unmatched performance.
Now, for most petrol heads the attachment to the Italian brand is an emotional one. It’s arguably the most revered brand in auto racing history, and Alfa Romeo’s bloodline runs so far back that Enzo Ferrari actually started his career working for it.
Alfa Romeo has always been very much a driver’s car and today, with heavy-investment in performance and driving-assisted technology its future looks to become as glorious as its past. That’s no more present here at Townhouse than it’s the outdoor area that lets our guests take one of these glorious cars for a spin around Dubai’s Palm Jumeirah.
But that’s not all. Also inside the Alfa Romeo area sits the Alcantara showroom. For those unaware, Alcantara is a remarkable material that is used in the world of fashion, luxury, aviation and now cars. It’s 100 per cent sustainable and entirely made in Italy.
What’s Esquire Townhouse? It’s our annual event where the Esquire brand comes to live, with a series of activations, panel talks, masterclasses, and showrooms all inside a stunning 60 million dirham villa on Dubai’s Palm Jumeirah.