Go inside the Esquire Townhouse: Barberia Italiana
Barberia Italiana is yet another addition to the booming men’s barbershop scene in the UAE, where a new ultra-stylish and leather-sofa-clad salon seemingly pops up every month in an attempt to woo a growing audience of trend-savvy, athleisure-wearing men on the hunt for a new fade.
With two locations in Dubai, Barberia Italiana is the brainchild of Vincenzo Spina, a young and ambitious Tuscan who moved to the UAE having opened branches in Milan, Bergamo, Brescia and his hometown of Cremona.
Noticing an upturn in men happy to spend more on their upkeep, he wanted to create a comfortable space where men can enjoy a more upmarket “Italian-style” of service with their grooming experience. And that, we can confirm, is exactly what they have done.
Of course, in the new world of grooming, it’s easy to feel confused by the overwhelming amount of advice, opinion and small pots of expensive goo currently on the market. Fortunately, we had the experts from Barberia Italiana to not just give guests of Esquire Townhouse advice on their grooming routine, but to demonstrate it also.
Yes, between activations, fitness sessions and panel talks, guests of the Townhouse were able to sample the services themselves, in a custom-built grooming lounge.
At the Esquire Townhouse, the Middle East’s leading men’s brand comes to life over three days of activations, talks, masterclasses, fitness sessions and private dinners, all held within in a jaw-dropping, AED60 million private mansion. Throughout the days invited guests can walk into the world of Esquire, with real-life access to the leading voices in style, sport, tech, travel, food and film.