Meet the anti-fashion sneaker that's fashionable again
The New Balance 574 isn't made for flexing. It's not flashy or attention-grabbing or even particularly hyped.
If you want to get a pair, there's no need to line up overnight or enter a raffle and cross your fingers. Just head to the store or click around online and you'll find a pair in your size, readily available, for around 80 bucks. It's easy.
Which, in other words, means it's a shoe that's directly at odds with the marketing-driven, intentionally scarce, sellout-to-resale sneakerscape of 2018. That's exactly what makes it great! Well, that and the fact that New Balance recently reworked the iconic style, slimming down the silhouette and making it feel more modern. But deep down, it's still the same old 574. And that's why you should have a pair in your rotation.
It's a low-key classic
Give a few swipes on your phone and bring up the sneaker emoji. There's a very good chance that what you're looking at is a gray shoe with distinctive paneling and a conveniently rendered couple of lines that look like two-thirds of a capital "N." It's basically a 574!
You know why the folks who make those little cartoon icons that rule our day-to-day written communication went with that particular design? Because the 574 is a legit classic. It's simple, it's versatile, and for a lot of guys, it's the first thing that comes to mind when someone says "sneaker." If you can't appreciate the value of having a shoe like that in your wardrobe, well then there's just no helping you.
It's better than ever
OK, so the 574 is a classic sneaker style, you say. But it's 2018. I don't need a decades-old design. I need something new! Well, first off, that's bullshit. Some of the best things in the world of menswear have roots going back ages (think field jackets, jeans, and spring's most versatile jacket, for a start).
But if you've got a driving need for something of-the-moment, the 574 won't let you down. New Balance just reworked the silhouette, slimming crucial areas like the toe box to make it feel updated and essential for 2018—all without losing that perfectly calibrated classic vibe. Think of it as the best of both worlds: old and new.