Even if Taylor Swift did rip off the Kenzo ad, it doesn't matter (she's untouchable)
I don't want to talk about Taylor Swift. I really don't.
But I have to, because she has thrust herself into a controversy that can't be ignored. Why not? Because it's Taylor Swift. Everything she does is parsed, analyzed, and, quite often, criticized. This time, it's because her music video for "Delicate" looks a whole lot like an old Kenzo perfume advertisement.
This is notable. I don't want it to be, but it is. Because (once again for those in the back!) it's Taylor Swift. But also because the Kenzo ad—a Spike Jonze-directed "short film," choreographed by Ryan Heffington and starring Margaret Qualley—was a big deal. Perfume ads are not usually a big deal.
Usually, it's just someone attractive, presumably made so attractive by way of said perfume, rolling around in their underwear. For the general public to be so moved by a perfume ad was important. Taylor Swift and company maybe, sorta, definitely should have looked out for this.
The similarities between videos are clear: Formally dressed-up women feel alienated by too-fancy events, and turn to spastic dance moves as a result. The dance moves go unnoticed by any passerby. Somehow their dresses stay in place.
Is it an homage? Theft? Coincidence? Take a look for yourself: