Kendrick Lamar's new song is about to be everywhere (again)
I'm very close to running out of words that explain very cool Kendrick Lamar music videos.
After his controversial video for "All the Stars," Lamar has released another for "King's Dead" from his Black Panther soundtrack. This one comes from Dave Free (the little homies) & Jack Begert—the same team from Lamar's Grammy-winning video for "Humble"—that takes the same approach of a carousel of meme-able moments.
You have Lamar eating elote in a tree while wearing a puffer coat (it's almost like they sort of predicted the imagery of Obama's portrait). There's Lamar directing traffic, on a building. He also does business at some sort of Wolf of Wall Street-type establishment
Prepare for GIFs of this to be all over social media in a matter of moments—if they aren't already. It's just fucking great. Watch below.