Tommy Hilfiger and Mercedes-AMG are partners now
Tommy Hilfiger has a new Formula 1 focussed collaboration with none other than Mercedes-AMG Petronas Motorsport.
Starting in 2018, Tommy will be the official apparel partner of the F1 team. For non-motor enthusiasts, Mercedes-AMG has won both the constructors and driver's world champion for the past four seasons (Lewis Hamilton won the championship last year, with co-driver Valtteri Bottas coming in third).
“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”
Under the partnership, Hilfiger will create team kits, as well as the official hospitality apparel for the 1,500 or so team that make up Mercedes-AMG Petronas Motorsport.
The logo will also appear on all F1 cars.
“The exciting partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in partnering with organizations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand’s global recognition and bring TOMMY HILFIGER to new audiences.”