Sole DXB celebrates Japanese culture in the best way possible
Ever since it began in 2010, Sole DXB has taken the Middle East by storm.
What started as a small expo for sneaker-heads has grown to become the most relevant brand in streetwear, fashion and alternative culture in the region.
This year's edition is set to be the biggest yet, and Sole DXB has announced an experimental update to its own concept store, that they call 'Early Retirement'.
Early retirement will consist of five vending machines that will be positioned at the venue’s entrances. Guests will be treated to exclusive collaborations pieces, event merchandise and rare Tokyo-sourced toys.
Sole has also produced its very own merchandise this year, that will be sold exclusively through 'Early Retirement'.
The range of Sole-branded apparel that takes cues from a refined Japanese aesthetic, the 13-piece monochrome collection includes t-shirts, hoodies, caps and pins. Also available to purchase will be two very special Wacko Maria x Sole DXB collaboration items.
The event will take place over the second weekend of December, from the 7th to the 9th
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