McDonald's social media manager does not get a happy meal
There’s nothing better than a corporate Twitter fail.
There’s that feeling of smug satisfaction in the knowledge that unlike those dummies, you know how to use the internet properly, as well as the comfort of knowing that you’re not laughing at real people but heartless capitalist drones.
Case in point: McDonalds, who posted an incomplete draft of a Black Friday tweet.
Black Friday **** Need copy and link****— McDonald's (@McDonaldsCorp) November 24, 2017
Though social media interns are often castigated as the guilty parties in these gaffes, in reality, corporate social media posts cross many desks before they see the light of day.
Two, probably three people could have intervened here, people numbed by the capitalist carnival that is Black Friday and their own complicity in a company that sells 75 burgers per second and counts Queen Elizabeth among its franchise owners.
McDonald’s tried to salvage its dignity with a self-deprecating follow-up... eight hours after the initial tweet.
Wendy’s, whose Twitter game is always masterful, issued a brutal response.
Get the Esquire Newsletter. Click here to sign up