Timex and Todd Snyder announce Reissue Collection
Timex and Todd Snyder are capitalizing on their universally approved collaborations.
This week, the brands are leaning into the well-priced and stylish world of Timex timepieces with a 'Reissue Collection' that brings back three of the best styles from the Timex archives.
Two of these are familiar - the Military and Mod watches - and one is a new digital drop, the Ironman Endure shock.
If you're new to the collaboration, the Military watch is a great start—and one that sells out as fast as they drop it. It now comes in three face colors—gray, white, and black—and retails for US$138.
The Mod watch—which just got a new olive colourway to—has slightly more detailing with a bullseye design and vintage-inspired dial, which is a solid next step after the Military. It also retails for US$138. (Oh, and there's also the Blackjack, which isn't a brand-new style but is still a great option nonetheless.)
Last up is the first digital watch Timex has worked on with Todd Snyder. The Ironman Endure Shock retails for US$98 and has a much more athletic feel than the other two; it was originally developed in 1984 as a partnership between Timex and the Ironman triathlon.
It's water-resistant and lightweight enough to use comfortably during a workout. Of course, with its Todd Snyder touch, it also looks just as good at the gym as it does dressed up. If you missed the last few launches, be sure to hop on this one.