Raf Simons takes Calvin Klein in a new direction
Formerly known as the Calvin Klein Collection, the name ‘CALVIN KLEIN 205W39NYC’ might not exactly roll off the tongue, but this latest collection from Calvin Klein’s new Chief Creative Officer, Raf Simons is certainly easy on the eye. As part of their luxury ready-to-wear line, the visually striking campaign presents a cast of 22 models shot against a series of billboards that feature images from Raf’s previous ‘American Classics’ debut campaign.
The billboards of the previous campaign – which include works by artist Andy Warhol – were erected in the California desert in the days leading up to the shoot. Shot by Willy Vanderperre and styled by Olivier Rizzo; this second campaign not only works in combination with this vision of the first but also pays an ode to the brand’s American heritage.
Described on their website as “a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday” we can totally see where Raf Simons is coming from with this campaign. We can also totally see how someone could correspondingly describe it as “a bunch of pretty people wearing nice clothes in a desert”. Ultimately, whether you’re Camp A or Camp B, there’s no denying that Simons is taking the Calvin Klein brand in a new direction. And judging by this campaign, that direction seems to be somewhere towards the tail-end of Route 66.