British Airways recruits celebrities for its new safety video
Most people in the Gulf have been on so many flights that they could recite the safety video by heart. In fact, most people are so familiar with it, they tend to ignore the information and focus on sending out those last minute Whatsapps before being told to switch your phone to "Airplane mode". Well, British Airways has come up with a solution that might tempt you to pay a little more attention to the important safety video: famous people.
Spoilt for choice, the creative marketing department at British Airways have enlisted the A-list likes of Gordon Ramsay, Sir Ian McKellen, Rowan Atkinson and Gillian Anderson to present the pre-flight safety video, as part of the British charity Comic Relief, and the 'Flying Start' campaign.
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.