The Supreme Team
The streetwear and high fashion communities had been waiting with baited breath since January, when Louis Vuitton showcased their new Supreme collection to impressed front rowers at their Paris show, for the recent Supreme x Louis Vuitton drop on July 4.
Seeing as Dubai Mall was recently one of the few exclusive stores internationally to house the collection and you yourself may have even nabbed an item or two, we thought you'd be interested to read what Kim Jones, artistic director of Louis Vuitton, had to say to Esquire about why these brands decided to work together, and what it means for the future direction of the luxury fashion house.
ESQUIRE: How did this partnership first come about?
Kim Jones: “It was Michael Burke, the CEO of Louis Vuitton. He called me up one day and said, ‘Do you know the people at Supreme because I’m really interested in the brand and I’d like to talk to the founder,’ who’s James Jebbia, who I know. So I said you can get his number off me if we can do a collaboration with them! And we sort of started there. Michael was very into it and very supportive.”
ESQ: Did it end up how you envisaged?
KJ: “This has taken about a year to get together. And everyone’s thrilled about it. In this world where everyone wants the new, new, new, it’s nice to be able to throw in something that’s completely fresh. All I’m trying to do is create customer excitement and create things that I enjoy.”
ESQ: Did you not worry there could be a negative effect with such a bold move into streetwear and, arguably, away from the luxury world Louis Vuitton has built its name on?
KJ: “The Autumn Winter 2017 collection is 10 per cent Supreme and 90 per cent Vuitton. It’s super, super luxurious so it balances out what else is going on there. I was very aware of keeping the brand as the brand”
ESQ: The Autumn-Winter 2017 Louis Vuitton men’s collection is inspired by the city of New York. Can you tell us a little bit more about that?
KJ: “It’s uptown and downtown - artists and musicians, friends and heroes from the seventies, eighties, and early nineties.”
ESQ: What was your first encounter with the Supreme brand?
KJ: “People might say that I’m just jumping on the streetwear bandwagon, but it’s part of my DNA. The collection has probably freaked a lot of people out, but in a positive way. I feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling, works together perfectly”.
ESQ: Who did you have in mind when creating this collection?
KJ: “Youth. Youth is key now. The customer is changing. They used to be old men, now its young twentysomethings, so it’s important to make them excited.”