Robert Pattinson and Dior Homme Sport
There was a time when Robert Pattinson was admired by pretty much every tweenage girl on the planet, but the Hollywood A-lister has since shrugged off that side of his appeal and gained a whole new fan-base: sartorially-envious men.
This is in no small part due to the relationship between the British actor and Dior Homme fragrances, where he looks as brings his trademark brand of moody-cool while strutting around in some awesome looking clothes.
Having been the face of the fragrances Homme and Intense, Pattinson again stars with the new release of Dior Homme Sport.
The fragrance that initially launched in 2008 (and updated in 2012), has been "reinvented as an urban, sophisticated scent with a sexy nonchalance."
According to Dior's in-house perfumer, "extreme" fruits dominate the scent with the help of spice notes of pink pepper and nutmeg.
The promotional campaign comes will plenty of shots of Pattinson looking like a don (driving a classic BWM on the beach) while Led Zepplin blurts out and dancers, skateboarders and basketballers do their thing in an urban environment.
Dior Homme Sport, available in February. 125ml. approx. Dhs 471.