The Weeknd has landed!
Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator.
The Academy Award nominated, Grammy-winning artist bring his unique creative lens to PUMA collections. The title track from his next album, “Starboy” featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.
His laidback, streetwise style him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide. With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology.
This new partnership will also include a collaborative collection of sneakers and apparel. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range will be released in 2017.
We can’t wait.