How to supercharge your personal brand
The digital evolution has not only provded anyone with a basic internet connection the ability to introduce themselves to the world, but to also manage the way they would like to be seen. Social Media, personal websites, blogs etc. are all part of the arsenal that can be used to show the world just who you are, what you stand for and why you should be taken seriously (or not) in your chosen field of interest - in short, your personal brand.
Your personal brand is a sum total of every aspect of your personality and communication. So once you have established the purpose of what you want to acheive the question remains: how the hell do I get the word out about who I am and why my opinions matter?
To help answer this, we spoke to Sajith Ansar – CEO and founder of Idea Spice – who shared his insight into how to supercharge your personal brand.
1. ROE (Return On Effort)
Like every aspect of time management you need to consider a ROE (Return On Effort), which means focusing your energy on areas (and mediums) that give the best result. If your Instagram account is much more successful than your Twitter account, then the former deserves more of your focus.
Having a wide-spread strategy across many mediums is not always the best tactic and is a sure fire way to get burnt out from all the effort.
Ultimately you have to be honest in evaluating what mediums will work best for you and which kind of articles, posts or ideas will gain the most interest and traction. Focus on becoming an expert in one or two areas rather than the whole lot, and remember to post content that your followers enjoy.
“Your brand is what people say about you when you are not in the room.” - Jeff Bezos
2. Click and mortar for you too!
You can’t focus all your efforts soley on the digital landscape and expect results. Your personal brand is also about what how you portray yourself in real life. Live the brand you say you are.
For a start, try listing what you want your brand keywords to be and manifest into both your digital and real life persona. What you wear, the events you attend, the books you read and the people you seek out for dialogue and mentoring - this all matters.
3. Have a plan and schedule
Any business manual you've ever read will tell you that success does not happen over night. Commit yourself to the long-term and make sure your efforts aren't sporadic when you are building your brand. Inconsistency can devalue your brand.
If it helps, draw up a clear plan for the next few months with the areas that you want to focus on. The keywords and DNA of your brand will help provide a clear picture on the topics and will force you to streamline your focus.
“If people like you they will listen you, if they trust you, they will do business with you.” - Zig Ziglar
4. Letting your guard down
Authenticity and uniqueness are the biggest weapons in your arsenal. It is essential for this to reflect by being yourself and allowing your weaknesses and failures as well as your strengths to shine through.
It is as important to share your learnings and trials as it is your successes. Speak from the heart and share your failures, share what you learnt from them and how you moved on stronger and wiser. Your listeners and readers are seeking inspiration and ideas, these are best illustrated when you can let them in on your weaknesses and when they feel like a part of that journey. Sharing these as stories connects more effectively than as a lecture. Go ahead and open up, remember that the more your shields are let down, the easier it is for people to connect with you.
5. Authenticity is the name of the game
There is A LOT of information out there. To ensure that what you're doing gets through the noise, originality is key. No one wants to see or read something that already exists. The simplest rule in personal branding is to be original and unique.
If you aren't creating content that is unique and is missing a personality that stands apart; you are a ‘me too’. Make sure you aren't copying or modifying what's already out there, ensure you have a unique voice and tone and share whats heartfelt and completely you.