Pogba leads Adidas' new campaign
The burden of a nation's expectation can be a lot to carry, but it is that added pressure that pushes some players to become legends in their sport. The French are no new comers to world class footballers, having seen the likes of Zinedine Zidane and Michel Platini carry their teams to previous success. This summer the eyes of the Euro 2016 host nation are firmly fixed on a certain Paul Pogba.
Not only is the midfielder gifted with above-average talent, but he has the personality and look to become a real talisman for Les Bleu. It is not something that has gone unnoticed by the sports brand Adidas who have put the 23-year-old at the centre of its First Never Follows video campaign for this summer's European Championships.
The film (below) is narrated by a young football fan as he tries to recreate Pogba’s trademark strike in a local small sided football pitch. The film pays tribute to Pogba’s unique style, with fresh haircuts, trending goal celebrations and even his own hashtag – #pogboom. Pogba has inspired young fans all over the world that it’s not what you do, but how you do it that matters.